Paid Blog Posts

Paid blog posts are an easy way for advertisers to get their name out there and build back links to their sites. Bloggers like them because they pay reasonably well and allow them to add some content to their blog, without thinking. There is a lot of controversy as to whether they are good or bad. Google thinks they are bad and your PageRank can be damaged if you do not use them properly. Some people ignore them when they are browsing, others will not read sites that include paid blog posts. Most people don't care and if they are done properly, they can add value to a site.

There are two types of paid posts on a site, the ones that add value and the ones that are blatant advertisements. The "This product is cool check it out" posts that are blatant advertisements are not very useful, but they pay the bills. However, if the blogger is good, they don't use that type of blog, they will make the paid blog also be useful and will do so honestly. "This is what I like about this product, and this is what I don't;" honest reviews are useful. You can also write blog entries that tell about something that happened, but has an embedded advertisement. If a blogger is creative, paid blogs can both pay the bills and entertain the readers.

Entertaining the readers should be the first priority. If the readers are entertained, they are more likely to come back and read more. If you get more readers, you can make more money on your advertisements. From a advertiser prospective, if the entry is entertaining, more people will look at it and possible click the link to your site. When choosing a site to advertise on, look for one that entertains the readers. The more useful the site is, the more readers is can maintain.