Project Wonderful: Advertising Solution, Worth it or Not?

Project Wonderful is an advertising medium in which they function on a "infinate auction". This means that the publisher places the ad space on their site and the advertiser bids, at say $0.05 per day. Another advertiser then comes along and bids at $0.08 per day. The first advertiser was displayed for the 4 hours 48 minutes they were up and are charged $0.01 for the time they were up. The next advertiser then takes over at $0.08 per day. If another advertiser comes along then they price can go up again. If an advertiser drops, the price goes down.

As a publisher, I say it is not that great. There were days I was making $0.20 per day. I was happy with that (although not jumping up and down). Now I'm making about $0.02 per day. Not worth the real estate. I've never added it to this blog, so I don't how well it will work here, but judging from my experience there, I'd say I will not become a publisher with another site. You do have a lot of control over what you show, which is nice. If you don't like an ad, you don't have to show it. You can cancel them or you can require all ads to be moderated. The problem with moderation is that you must take the time to moderate.

If you are a really new blog and want to have some advertising right away, Project Wonderful might work for you, but they do have an age requirement. Adsense and Commission Junction are great if people click or buy products, but some sites work better with pay per period or pay per impression advertising. In order to use PPM, you need to have a site that gets thousands of visitors a month (a day with some products) so Project Wonderful is a way to get started before you are qualified for PPM advertising.

However, as an advertiser, as I said, the rates a very reasonable. Too inexpensive to make it worth it to me as a publisher, but great for me as an advertiser. Their system is not the easiest to navigate, but has a lot of reporting and searching functions that make it easy to build and manage your campain. As an advertiser, I suggest giveing it a try.